Charmain Bogue | Why I Narrowed My Practice to Executive Coaching
Doing fewer things turned out to be the most strategic decision I ever made for my own work. For years, my advisory work was a buffet. Strategic planning engagements. Board facilitation. Training design. Coaching. If an organization had a problem in my general territory, I would build something for it. The variety was interesting, and saying yes to everything felt like growth. It wasn’t. It was diffusion. And the decision to focus my practice on executive coaching came from finally taking my own advice, the advice I had given dozens of organizations: you cannot be excellent at a thing you only do occasionally. The pattern I kept seeing in my own calendar When I looked honestly at my engagements, one pattern was impossible to ignore. The strategic plans, the training sessions, the facilitated retreats, all of them produced their best results when they came with sustained coaching attached. And they produced their most disappointing results when they didn’t. A strategy document wit...